The Hard Truth About CPG Startups
CPG founders create an amazing product. Their customers love it. Sales are growing. So why do they feel like they are always one bad month away from a cash crisis?
In the CPG world, success can kill a founder even faster than failure. Every purchase order, new retail account, and viral TikTok moment demands more cash than is on hand. And traditional financial advice is geared toward established businesses or tech startups, not founders managing high growth, inventory, trade spend, and 90-day payment terms.
Transforming a Brand's Financial Future
In this insightful, story-driven keynote, Abby breaks down the framework she uses to help founders improve their cash flow and scale with confidence. No accounting degree required – just practical strategies that work in the real world of consumer brands.
Audience Takeaways
-
The CASH FIGHT framework: 9 critical levers that determine a brand’s financial health
-
How to predict (and prevent) cash crunches before they happen
-
Real-world stories to emulate or avoid
-
Actionable templates and tools to implement immediately
-
The confidence to make smart financial decisions, even in uncertain times
Perfect For
-
CPG Accelerator Programs
-
Food & Beverage Industry Events
-
Consumer Brand Conferences
-
Founder Community Gatherings
-
Industry Association Meetings
Why This Matters Now
With rising costs, supply chain challenges, and uncertain economic conditions, cash management isn't just about survival – it's about founders positioning themselves for success. Your audience will leave with tools to build a critical financial foundation that supports their growth.
Abby's framework on finance was both comprehensive and easy to understand- two things that don't always go together in finance. Her personal story around finance made the advice lasting. I'm so glad she spoke to our accelerator cohort!
​​
​
- Monique Benoit, Senior Merchant, ULTA Beauty
Book This Session
-
Keynote Length: 45-60 minutes
-
Optional Add-on: Interactive Workshop Component
-
Audience Customization Available
-
Post-Session Resources Provided
About Abby
A former public accounting consultant turned fractional CFO, Abby has guided CPG brands from startup to scale-up. She combines deep financial expertise with real-world experience, delivering insights that stick and strategies that work. Known for her engaging, approachable style, she makes complex financial concepts accessible and actionable for founders at every stage.
Abby spent 15 years in operational roles, which gave her a deep appreciation for transaction processing flows and user experience. After becoming a CPA, she spent several years at a multinational public accounting firm, with roles in audit, outsourced accounting, and technology implementation, receiving the coveted “Game Changer” designation numerous times. She started her own firm in 2023, focused solely on CPG. Two of her core values are growth and community, so she enjoys serving as Co-Chair of the Virtual Huddle committee for DFW CPG, as a mentor for the nation's leading CPG accelerator SKU, and on the Accounting Advisory Committee for Kilgore College.