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Least Important for a Tiny Startup

Hot take (for a CPA):


Accounting and finance is the least important aspect of a tiny startup.


I've talked about the basic pillars before:

1. Product 🍩

2. Sales 💰

3. Business 📊


... in that order.


The business piece is largely unnecessary if:

- the product doesn't get built

- you can't get sales off the ground


Sure, if you want to try selling something at the farmers market, you might need to charge sales tax and get a permit (depending on your product).


You could get around that requirement initially by selling and collecting under a friend's business to start, to see if it's worth it.


Rising sales will dictate the need for business structure.


Even then, the most important step is basic bookkeeping, so you can:

- watch your margins (gross and net)

- file taxes


If your sales start to take off and you want to

- attract investment

- model

- plan


for your business's potential future 🚀


That's when you call me!

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