CASH FIGHT Decision Model

The CASH FIGHT Decision Model

"Where is my cash going, and can this business make money?"

You have the numbers, but they're not easy to pull together or trust. CPG is harder than it looks, especially when revenue is growing, but cash and margins don’t follow. We build simple decision models using actual numbers, so you can clearly see where your margins are coming from, what’s driving (or draining) cash, and what needs to change to make the business work. This is a focused work, not months of analysis. We map the structure, make sense of the numbers, and give you a clear view of what’s happening.

WHAT THIS IS

You've seen our CASH FIGHT Framework, breaking down CPG cash mechanics.

The CASH FIGHT Decision Model helps with what to do about it.

You’ll leave with a scenario model you can use to test decisions, understand tradeoffs, and see what could happen before you commit.

IF YOU'RE HERE

Revenue is growing, but cash feels tight
You’re about to make a big move (retail, hiring, ad spend, fundraising)
The numbers may “look fine,” but you don’t fully trust them

This is where CASH FIGHT comes in.

THE RISK

You scale and realize too late that your margins don’t actually work
You think you have 6 months of runway and actually have 6 weeks

CASH FIGHT is designed to catch these issues before they become more expensive.

CASH FIGHT Intake Call

THIS IS BEST FOR

CASH FIGHT works best when:

You’re making a specific decision or trying to understand what’s actually driving the business
You have a manageable number of channels (or a clear area you want to focus on)
You’re looking for clarity before your next move - not a full operational buildout

If your business is highly complex or you need full finance infrastructure, we’ll point you in the right direction.

WHAT YOU WALK AWAY WITH

After CASH FIGHT, you’ll be able to clearly answer:

Whether the business mechanics work
Where your cash breaks first
What to fix immediately

WHAT TO EXPECT

We start with a short intake call to understand your business and what you’re trying to solve
We build and walk through your model together using your actual numbers
You leave with clear answers and a model you can use moving forward

PRICE: $1,485

When you don’t fully trust the numbers, every decision feels riskier than it should.

CASH FIGHT is a focused, one-time engagement designed to give you clarity before you invest more time, money, or effort - and it starts with a short intake call.

We've found this can replace weeks or months of figuring it out on your own.