The CASH FIGHT Decision Model
CPG is harder than it looks, especially when revenue is growing, but your bank balance doesn't meet expectations. Together, we build a decision model for your business using your actual numbers, so you can see how your margins, cash, and growth decisions work before you make your next move. Most founders we talk to know the data is there, but they don’t have a clear way to pull it together or use it to make decisions. We'll help you zero in on what's important, make sense of the numbers, and use it to your advantage.
WHAT THIS IS
Our CASH FIGHT Framework breaks down the cash levers that matter.
The CASH FIGHT Decision Model helps with what to do about it.
You’ll leave with a scenario model you can use to test decisions, understand tradeoffs, and see what could happen before you commit.
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IF YOU'RE HERE
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Revenue is growing, but cash feels tight
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You’re about to make a big move (retail, hiring, ad spend, fundraising)
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The numbers may “look fine,” but you don’t fully trust them
This is where CPG founders start looking for something like CASH FIGHT.
THE RISK
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You make decisions based on incomplete or misleading numbers
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You grow, but the margins don't hold
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You run out of cash much faster than you expected
CASH FIGHT is designed to catch these issues before they become more expensive.
THIS IS BEST FOR
CASH FIGHT works best when:
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You’re making a specific decision or trying to understand what’s actually driving the business
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You have a manageable number of channels (or a clear area you want to focus on)
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You’re looking for clarity before your next move - not a full operational buildout
If your business is highly complex or you need full finance infrastructure, we’ll point you in the right direction.
WHAT YOU WALK AWAY WITH
After CASH FIGHT, you’ll be able to clearly answer:
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Whether the business mechanics work
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How much you can afford to spend on marketing
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Where you break even
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What to focus on next
HOW IT WORKS
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We gather your key inputs
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We build and work through your model together
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You leave with clear answers and a model you can use
PRICE: $1,485
For most founders, this replaces weeks or months of figuring this out on their own. CASH FIGHT is a focused, one-time engagement, and starts with a short intake call to make sure this is the right fit.