The Hard Truth About CPG Startups
You've created an amazing product. Your customers love it. Sales are growing. So why does it feel like you're always one bad month away from a cash crisis? In the CPG world, success can kill you even faster than failure. Every purchase order, new retail account, and viral TikTok moment demands more cash than you have. And traditional financial advice is geared toward established businesses or tech startups, not founders who have to manage high growth, inventory, trade spend, and 90-day payment terms.
Transform Your Financial Future
In this high-energy, story-driven keynote, Abby breaks down the framework she uses to help founders improve their cash flow and scale with confidence. No accounting degree required – just practical strategies that work in the real world of consumer brands.
What Your Audience Will Learn:
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The CASH FIGHT framework: 9 critical levers that determine your company's financial health
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How to predict (and prevent) cash crunches before they happen
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Real-world stories to emulate or avoid
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Actionable templates and tools to implement immediately
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The confidence to make smart financial decisions, even in uncertain times
Perfect For:
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CPG Accelerator Programs
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Food & Beverage Industry Events
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Consumer Brand Conferences
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Founder Community Gatherings
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Industry Association Meetings
Why this matters now?
With rising costs, supply chain challenges, and uncertain economic conditions, cash management isn't just about survival – it's about positioning yourself for success.
Your audience will leave with tools to build a financial fortress that supports their growth.
Abby's framework on finance was both comprehensive and easy to understand- two things that don't always go together in finance. Her personal story around finance made the advice lasting. I'm so glad she spoke to our accelerator cohort!
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- Monique Benoit, Senior Merchant, ULTA Beauty
